After Pepsi terminating its decade long partnership with the National Football League (NFL) earlier this year, the NFL recently announced a new partnership with Apple Music.
The NFL in an official statement emphasized on the direction of the Super Bowl Half Time show. The Super Bowl is determined to focus on music listening experience of every performance.
“We are proud to welcome Apple Music to the NFL family as our new partner for the iconic Super Bowl Halftime Show”, NFL’s SVP of Partner Strategy Nana-Yaw Asamoah said. “We couldn’t think of a more appropriate partner for the world’s most-watched musical performance than Apple Music, a service that entertains, inspires, and motivates millions of people around the world through the intersection of music and technology.”
Super Bowl LVII is slated to occur on Sunday, February 12, 2023, in Glendale, Arizona. The halftime show will mark Apple Music’s first involvement with the famed musical spectacle. Apple Music seems to be a good fit.
Oliver Schusser of Apple Music said, “Music and sports hold a special place in our hearts, so we’re very excited Apple Music will be part of music and football’s biggest stage. We’re looking forward to even more epic performances next year and beyond with the Apple Music Super Bowl Halftime Show.”
Earlier this year, the Super Bowl LVI Halftime Show featuring Dr. Dre, Snoop Dogg, Eminem Mary J. Blige and Kendrick Lamar was famed as one of the biggest yet, amassing over 120 million viewers.