The rebrand comes after 8 years of building a reputation as a significant travel company in Ghana. Beyond the new visual identity, the rebrand outlines a clear vision for the company that is determined on becoming the driving force behind Ghana’s cultural and tourism growth. It seeks to showcase the unique perspectives of its people to a global audience and foster a sense of collaboration to create a positive impact while contributing to the city’s continued success as a vibrant and dynamic cultural hub.
“ThisisAccra’s new brand identity is so much more than a new logo and look,” said Yaw A. Debrah, Co-Founder and CEO of ThisisAccra, “We’ve reflected on the past 12 months and leveraged our strengths, purpose and ambition to look to a brighter and more connected tourism future.”
The refreshed brand captures the essence of Accra’s vibrant spirit and embodies its passion for showcasing the best of this dynamic city. ThisisAccra aims to provide an engaging platform that will showcase the diverse and dynamic culture, arts, food, music, sights, lifestyle, and entrepreneurship scene of Accra and eventually be the go-to platform for anyone interested in discovering and experiencing the best of Accra.
Source: gbafrica.net