Ghanaian radio and TV pundit, Cyril-Alex Gockel, known as C-Real, has revealed the prime interest of a customer to brand managers.
In a discussion on 3Music TV on the “Culture Squad” today explains why it’s important for a brand manager to look into the experience they offer their costumers instead of spending time designing expensive logos to attract people, even though he thinks logos play a major role in branding but much could be done more than that.
“Dear Brands we don’t care about logos, we care about the experience your brands offers”, He said.
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