Ghanaian Highlife singer, Martin King Arthur, widely known in showbiz scenes as Kofi Kinaata has urged his colleagues in the music scene to promote their songs organically and avoid Tik Tok to promote their music.
This comment form Kofi Kinaata comes after Tik Toker Asantewaa claims most songs get attention when they (Tik Tokers) promote them on the most used application.
During an interview with Graphic showbiz, the “Thy Grace”, the artist explained that although Tik Tok helps promote songs and make them trend, most artists don’t get the monetary benefit from their hard work.
“Making a hit song is like a fruit. It is not healthy when you force it to be ripe. Instead of musicians promoting these songs organically, they turn to ‘short cuts’. They are forced to pay influencers to make their songs trend. And the influencers also do it just for the cash so after a few months when another song is released, they take money to promote it too,” he explained.
Kofi Kinaata disclosed that most Tik Tok influencers abuse the application because their content contradicts the music they promote.
He said, “I think TikTok influencers are, however, not helping the platform’s purpose since they promote a song they are paid for. Thus content is not considered often. Setting the agenda for a song to trend rather becomes a priority”.
“I have no issues with my fans performing my songs on TikTok but I won’t pay an influencer to do it and that is why I find it quite interesting when some of my colleagues feel they are way ahead just because their songs are trending on that platform,” he said.